For Monday read (from the book) pages 512-514 and pages 306-318 (it doesn’t matter which you read first really, though I suggest reading 306-318 first). Ask yourself:
- What do I think about this theory?
- Is it worthwhile for looking at media?
- Is it more appropriate for a particular medium?
- What questions or comments do I have about this theory?
Write all this stuff down so we can talk about it in class. Speaking of that, I can tell that some people are, well, less than pleased with how things are going. I’m open to feedback on things guys, I always have been. I know we get off topic, and the last few classes I’ve been disappointed in as well: people don’t have questions or comments, and it seems that a few people haven’t even read what was assigned. McLuhan should have gotten you guys worked up, as much as public TV gets Leon worked up! (Sorry Leon, I still find that funny.) These are real concepts that are being pushed off as “Communication Theories” Are they theories? (Do you remember what we said a theory was?) Is that fair? Should we just let the McLuhan’s and Postman’s speak for our field? The lack of debate makes me wonder if the class accepts that the medium is the message…or that the medium is the “massage”–which wasn’t a typo. That means that it (medium) “massages” our senses, essentially dumbing our senses, making us numb to the content, hence the “massage”.
What about other issues? Who’s responsible for the media–especially in the light of what we listened to in class today? What rights to individuals have? The media? Who needs to make sure information is correct? Where and how can we find truth (or “Truth”) in our worlds? Why, as media majors should we care about theses issues? Why should we know these theories? Does it matter to know how our messages effect audiences?
That’s where I’d like to see conversations going. Today was pretty good–talking about what the news should be, but sometimes questions that I’m asking aren’t getting answered because of the constant “off-topic” chatter. This is your field, your careers, and in reality, big issues that people talk about no matter what they do for a living. Don’t forget–for my quiet people–you can post comments here too if you’re rather not talk in class. I want to know your thoughts.