Monthly Archives: March 2009

Test 4 Study Guide

The rest of the test will be the usual multiple choice and true/false mix. I have broken the study guide into chapters. This test relies a lot on the notes we took, since some of that information is not the same as the text. Click on Keep Reading for the Study Guide and Take Home Essay!! Continue reading


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Get some Green for Going Green PSA Contest!

The Challenge: Create a 60 second (exactly 60 seconds) public service announcement (PSA) designed for a college aged audience (18-24 years old) to encourage/support sustainability/going green.
Who can participate? Current Medaille College undergraduate students only
Submission Deadline: 4/15/2009 by 4:00 p.m. Student Affairs Office to Mary Johnson
Submission Format: QuickTime movie format burned on a DVD, file size not to exceed 1 GB
Judging Criteria: creativity, video quality (consistency of audio levels and video quality), writing, editing and originality
Winning submission to be posted on the Medaille College website
1st Prize –$200 Cash reward and making a contribution to the greater good…priceless
Camera equipment can be signed out in the NMI (New Media Institute) in Huber Hall or the TV Studio only if students are familiar with these cameras. Individual or group projects will be accepted.

Contact Lisa V for more information at

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I heard it first

China bans youtube…again

Twitter is being used for advertising. Thoughts? Or it’s ruining our lives….

And last but not least, cable and phone comanies are trying to get your business by having more community news channels. Do we need more local news, other than what’s already covered? Do we need a station just for 24 hour local news and weather? What does that implications might that have for the quality of the news? (sorry no link for this story)

Cross-posted at the dept website.

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Reading for Wednesday

Three questions are needed for this reading–either to the author or to the class.

Remember to skip the first page of the reading.

Structure of communication

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With another occurrence of school violence, and speculation as to why mass shootings keep happening, I wonder what your thoughts are? Are people mentally ill? Victims of bullying? Influenced by media? Simply just a change in our society?

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Review Questions, test 3

Some questions sent to me:

Ch 14 1. when you ask about when ego involvement is higher or lower: is it high ego = high LR and low ego = high LA??
Ch 14: Ego involvement is how much the issue matters to you. So high ego involvement means the person also has a high latitude of rejection. They are very firm on their position. (Think of someone who feels VERY STRONGLY about something. How hard are they to talk to?) Low ego involvement means the issue doesn’t really matter much to them at all, therefore they have a high latitude of noncommittal. Think about it, if you’re noncommittal on something you really don’t care one way or another.
So….High LR = high ego involvement
High NC = low ego involvement
2. what makes the most persuasive argument?? is that the Boomerang effect
The most persuasive argument is not the boomerang effect. The most persuasive argument is on that falls JUST IN the range of Latitude of acceptance. So you know where the ranges are for a given person—the most persuasive argument is one that is still in the latitude of acceptance but is further from anchor point.
Ch 16 3. what is the goal of the cog dis theory? is it justify internal conflict
Ch 16: the goal of Cog. dis Theory is (like all theories) to predict behavior/attitude in certain situations. Specifically: to explain why people change their attitudes when they do things they don’t believe.
4. what causes post decisions dissonance? is it big decisions
Several things cause post-decision dissonance: A big decision, one that took a long time to make, (the longer it takes, the more dissonance we experience,) One that might have cost us (like buying a house or a car), that it’s an important issue or decision and that it’s something that can’t be (or is hard to) reverse once the decision is made.

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More midterm info and study guide for Test 3

First, if you do the facebook essay, there’s a link to one article right there with the assignment. It’s a good article. You may also refer to your text. Or to THIS . All I am looking for is outside information, is doesn’t all have to be scholarly, I just don’t want a paper that’s 100% your rant without outside info backing you up.

Study guide:DOWNLOAD All you need to be able to do is recognize the definitions of these terms. Not that bad really.

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