Test 4 Study Guide

The rest of the test will be the usual multiple choice and true/false mix. I have broken the study guide into chapters. This test relies a lot on the notes we took, since some of that information is not the same as the text. Click on Keep Reading for the Study Guide and Take Home Essay!!

Spiral of Silence (Chapter 29, notes will be given on 4/6)

Definitions of spiral of silence, pluralistic ignorance

Driving force behind the spiral of silence

What groups have the potential to hange the world/don’t care what society things of them?

Biggest factor in determining who will voice their opinion? (p376)

Name of the test that determines who speaks out

Cultivation Theory (Chapter 27) by Gerbner

What’s the main focus?

Definition of dramatic violence, heavy viewer and what 4 things do they believe?

How many violent acts occur in a drama show per hour (prime time TV)

Which racial groups are more often the victims?

Double Dose Effect and Mean World Syndrome

The Truths about media violence

Agenda-Setting (Chapter 28) by McCombs and Shaw

Main idea of agenda setting

Why did they come up with the theory?


Important (salient) issues—where would they be in TV or print news? (ex: fromt page vs inside pages)

Other Media notes:

Direct Effects

2 Step Flow: what does it include (human agency or involvement and opinion leaders)

Definition of Opinion leader

Who really created Media Ecology?

Semiotics (Chapter 25)

What is a sign? What kind of meaning does it carry? (refer to myth for the answer)

Definition of myth

Definition of ideology

Definition of semiotics

Whether or not mythic signs reinforce dominate values of society

Take Home Essay

Essay Question: Due day of test (4/15) You must refer to at least one TV show (preferable prime time) and one news show (local or national, not sports—sorry guys) when answering the essay.

Repeatedly it is said that TV is something that amuses boredom.

“We’re in the boredom killing business…we’ll say any shit you want to hear.” –Howard Beale

“…and all boredom amused…”-Jensen

(add to this anything people like Postman or McLuhan might say)

A. How does this apply to today’s TV programming (mention specific shows)

B. How does it (or can it) be applied to the news? (watch local and national news and refer to it.)

13 points.

Typed, double space. Usual directions, you know the drill. At least 2.5 pages, (full pages, none of that large header to take up space that some of you are STILL doing.) Nor more than 5 pages.



Filed under COM 300 2009, Tests

3 responses to “Test 4 Study Guide

  1. I’m just curious as to what your answer is for, “Who really created Media Ecology?”

  2. profsw

    Lance, I tried commenting on your blog, but it doesn’t seem to have shown up. For obvious reasons, I’m not posting an answer…the students should be looking in the book and notes. I left you a much longer comment, too bad it’s not there. Being the expert (media ecology is not my main thing), what would you suggest to my class?

  3. Lance Strate

    I did get your message on my blog, thanks, and what you said makes sense. It’s an interesting question, one that depends on what you mean by “create” I suppose, and what you mean by “media ecology” (an idea, a method or approach, a field, a curriculum, etc.). There’s no simple answer to the question, but it’s a great basis for an essay.

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