The rest of the test will be the usual multiple choice and true/false mix. I have broken the study guide into chapters. This test relies a lot on the notes we took, since some of that information is not the same as the text. Click on Keep Reading for the Study Guide and Take Home Essay!! Continue reading
Category Archives: Tests
Some questions sent to me:
Ch 14 1. when you ask about when ego involvement is higher or lower: is it high ego = high LR and low ego = high LA??
Ch 14: Ego involvement is how much the issue matters to you. So high ego involvement means the person also has a high latitude of rejection. They are very firm on their position. (Think of someone who feels VERY STRONGLY about something. How hard are they to talk to?) Low ego involvement means the issue doesn’t really matter much to them at all, therefore they have a high latitude of noncommittal. Think about it, if you’re noncommittal on something you really don’t care one way or another.
So….High LR = high ego involvement
High NC = low ego involvement
2. what makes the most persuasive argument?? is that the Boomerang effect
The most persuasive argument is not the boomerang effect. The most persuasive argument is on that falls JUST IN the range of Latitude of acceptance. So you know where the ranges are for a given person—the most persuasive argument is one that is still in the latitude of acceptance but is further from anchor point.
Ch 16 3. what is the goal of the cog dis theory? is it justify internal conflict
Ch 16: the goal of Cog. dis Theory is (like all theories) to predict behavior/attitude in certain situations. Specifically: to explain why people change their attitudes when they do things they don’t believe.
4. what causes post decisions dissonance? is it big decisions
Several things cause post-decision dissonance: A big decision, one that took a long time to make, (the longer it takes, the more dissonance we experience,) One that might have cost us (like buying a house or a car), that it’s an important issue or decision and that it’s something that can’t be (or is hard to) reverse once the decision is made.
I’ll be handing this one out in class tomorrow. I’ll also post it right HERE as soon as I am done with it, but I’m tryint to make it more comprehensive so that on Friday you can bring me all your wonderful questions on it.
Test 2 has moved to Monday February 23rd, 2009. There is a take home essay that is due the day of the exam. Friday, February 20th will be a review day. I’ll expect you to bring in your own questions to ask me and I’ll review ANYTHING you want me to.
Study guide coming soon….
Essay question 1: Consider the 2 definitions of communication we went over (the lengthy one and the one from your book). Which do you feel is a better definition? What is missing from these definitions? How should communication be defined?
Essay Question 2: In your book, (ch 3) when talking about Interpretive Standards for good com theory we are told We are the cause and consequence of what we observe. What does this mean in YOUR OPINION.
Multiple choice and short answer
Be able to identify the 7 traditions (we will do this on Friday)
Be able to identify the difference between a rhetorician (interpretive scholar) and a social scientist (behavior/object scholar)
Book’s def of com
the SMRC model I drew for you (can YOU draw it?)
Theory (ch 1)
Research terms such as experiment, survey, control group, textual analysis, ethnography
ID standards for objective theories and interpretive theories (ch 3)
Shannon and Weaver’s model of com (and Shannon’s def of information)
Essay questions should be more than one paragraph, give me a clear concise answer. The rest will be measured through matching, identification (multiple choice), true/false or short answer (one or two words). Everything is in your text book and your notes. Some stuff we didn’t go in depth with in class, but is still in the book. Study with a friend!